Every year during the company’s anniversary, the company gave away Premium GIFTS to its most valued clients. These were usually simple gifts such as a yearly planner, calendar, umbrellas, bags, etc, all designed with the company’s logo. It was a way for the company to show its appreciation of the client’s continued support for the company. Other than the gifts they received, these clients were also invited to have dinner with the company’s president and other CEOs and Board of Directors. The dinner was a time for the officers of the company to get to know better their valued clients. They all looked forward to this event.